Monday, February 17, 2020
Hungarian Olympic Committee President Kulcsár aiming to grow country's brand after Budapest hosts Olympics marketing seminar
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Hungarian Olympic Committee President Kulcsár aiming to grow country’s brand after Budapest hosts Olympics marketing seminar

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The changing nature of marketing within the International Olympic Committee (IOC) and its worldwide partners was addressed at a three-day marketing seminar hosted by the Hungarian Olympic Committee (MOB) in Budapest. IOC marketing training manager Natascha Trittis presented an insight into the role of the marketing team and praised the arduousness of National Olympic Committees (NOCs) in making contact with the partners. Representatives from 64 NOCs attended the three-day seminar organised in collaboration with the IOC’s marketing team and the Association of National Olympic Committees (ANOC). The event also raised awareness of the IOC’s digital possibilities, corporate contribution acton […]

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