Monday, February 17, 2020
How To Reach B2B Decision Makers With Account-Based Marketing
MARKETING

How To Reach B2B Decision Makers With Account-Based Marketing

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The concept of account-based marketing (ABM) seems obvious: prioritize and customize your marketing for the most promising potential customers. After all, what business to business (B2B) sales organization doesn’t have a list of whale accounts it would love to land? The challenge is getting decision makers to answer the phone. Where ABM proves its value is in the execution — strategies that earn the admiration of people in a position to buy your product. This process is longer and more intricate than it might seem, but it pays off: 87% of marketers surveyed by ITSMA say ABM delivers better […]

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