Instagram taps Germans Ermičs for Technicolor pavilion in the French Riviera
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Instagram taps Germans Ermičs for Technicolor pavilion in the French Riviera

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We’re seeing the French Riviera in a new light this week. On the sun-kissed Cannes Promenade lays a Technicolor pavilion, powerfully mirroring the palms, sea and sand, courtesy of Instagram and Latvian designer Germans Ermičs. Made for the Cannes Lions International Festival of Creativity, the experiential edifice follows last year’s commission by Es Devlin – a filmic structure of storytelling. Ermičs’ brief from Instagram was relatively simple: follow the theme of ‘Where The Rainbow Ends’ (the title of the work). This came rather naturally to the Amsterdam-based designer, given his affinity for poetically incorporating gradient hues into his work. […]

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