In the capital of skincare, beauty stores clean more than faces
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In the capital of skincare, beauty stores clean more than faces

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Seoul – Think cosmetics store, think Aēsop: it’s been the mantra for the best part of this century. Betwin Space Design, however, blazed a new trail for the Seoul flagship of Dr. Jart+, ignoring artisanal and phygital trends in favour of a strictly scientific setting. ‘Customers are interested in new directions for cosmetic stores,’ said Betwin’s Hye-jin Yang. ‘The most crucial thing for us was not to show the beautiful aspects of cosmetics.’ The result is a symphony in stainless steel: a fully working laboratory that minimizes pollution and maximizes hygiene. Upon entering, customers would be forgiven for thinking […]

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