Why a denim retailer’s NYC flagship is more exhibition than emporium

Why a denim retailer’s NYC flagship is more exhibition than emporium


New York City – It’s taken a decade post-debut for premium denim brand R13 to open shop in its hometown, New York City: its first flagship, designed by Leong Leong, is a new addition to SoHo’s retail scene. According to Dominic and Chris Leong, creating the enticing brand space that R13 sought depended on using visual content, clothing and existing architecture of the 279-sq-m spot as tools to weave a unified atmosphere. Leong Leong has designed projects for such clients as 3.1 Phillip Lim, Opening Ceremony, Siki Im and 6397. But, as Dominic Leong explains, ‘R13 is the first […]


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