London’s Newly Opened AP House Immerses Visitors into Audemars Piguet’s Cultural Universe
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London’s Newly Opened AP House Immerses Visitors into Audemars Piguet’s Cultural Universe

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The people at Audemars Piguet believe that watchmaking isn’t separate from culture but central to culture, something that’s evident in the design of the Swiss Manufacture’s newest private apartment in central London. Located on the first floor of 130-134 New Bond Street, the AP House is more private club or salon than retail space. There is no shop front or window display, just a discreet brass plate at the entrance. Visitors are encouraged to relax, reflect, connect or disconnect, as well as discover Audemars Piguet’s universe through a variety of events, including musical performances, art exhibitions or dedicated masterclasses. […]

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