Blog

Fashion-retailer Moncler brings an iceberg to the desert
March 16, 2020 0 Comments

Fashion-retailer Moncler brings an iceberg to the desert

Dubai – With its first boutique in the Middle East located in Dubai Mall’s Fashion Avenue extension, Moncler was keen to stand out amongst its glamorous neighbours. Tokyo-based studio Curiosity decided that the best way for the Italian outerwear brand to distinguish itself was to go back to its roots and the origin of its brand name – an abbreviation of Monestier de Clermont, an Alpine town in France. The snow and ice that dominate the winters there inspired the design concept of ‘an iceberg in the desert’. This comes to life on the exterior facade with Calacatta Michelangelo […]

Leave a Comment

Your email address will not be published.