Why Kenzo’s plastic AW20 set is a symbol for Bureau Betak’s commitment to the planet
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Why Kenzo’s plastic AW20 set is a symbol for Bureau Betak’s commitment to the planet

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Paris – During the just-past AW20 fashion show circuit, top producer Alexandre de Betak made a seismic announcement: effective immediately, every runway, exhibition and event overseen by his agency Bureau Betak would be executed in accordance with the highest level of sustainability practices. The initiative, aimed at slashing CO2 emissions by 25 percent by 2021, will earn the agency ISO 20121 certification and ask that collaborators take some level of action, too: a ‘one percent for the planet’ contribution will be writ into each project contract and suppliers will be asked to comply with a Responsible Purchasing Charter. De […]

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