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BIG and Atelier Brückner’s new museum space for Audemars Piguet is a metaphor for time itself
July 16, 2020 0 Comments

BIG and Atelier Brückner’s new museum space for Audemars Piguet is a metaphor for time itself

Le Brassus, Switzerland – Musée Atelier Audemars Piguet, a new cultural arm of the Swiss luxury watch brand, opens today. Studding a high mountain valley, the spiral-shaped museum building – designed by Bjarke Ingels Group with scenography by Atelier Brückner – is located on the outskirts of the Swiss village Le Brassus, where the watchmaker was established in 1875. The project is a metaphor for the timepieces themselves – throughout the winding, illusory exhibition space, visitors are able to explore the rich heritage and craftsmanship of Audemars Piguet . Atelier Brückner’s interiors divide the museum content into transforming, thematic […]

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