Airbnb inks first major global sponsorship with Olympics deal
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Airbnb has signed a deal with the International Olympic Committee (ICO) to sponsor the Olympic Games until 2028 in a deal the travel company claims will ensure the Games are “the most inclusive, accessible and sustainable yet”. The nine-year agreement, Airbnb’s first major global sponsorship deal, means Airbnb will sponsor a total of five Games. It will begin with the next Olympics in Tokyo, and including winter and summer games in Beijing, Paris, Milan and Los Angeles. The five cities are among Airbnb’s biggest markets. Airbnb and the IOC have promised the deal will create a “new standard” for […]
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