Can bespoke coffee retailers compete with Starbucks in China?
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Shanghai – As a country of known tea-drinkers, it’s no surprise that the Chinese population drinks eight times as much tea as coffee; although the gap is closing and coffee consumption is increasing annually, thanks to a younger generation of coffee drinkers embracing ‘coffee-house culture’. Shanghai is home to 6,500 coffee shops, but with Starbucks aiming to open a new store in China every 15 hours over the next five years, how can more bespoke retailers compete? Unibrown Coffee offers an alternative choice for corporate business locations, with design-led stores popping up within the collaborative environments of office buildings […]
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