Gwyneth Paltrow, Kate Hudson and Zoe Saldana on set in Dubai. Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a new collaboration with Hollywood superstars Gwyneth Paltrow, Kate Hudson and Zoe Saldana. The project centres around the short film A Story Takes Flight, which stars the actresses as themselves embarking on three
Olympic News Coca-Cola has supported every Olympic Games since 1928, refreshing Olympic athletes, officials and spectators with its beverages and building public excitement ahead of each edition of the Games through its global marketing campaigns. As well as being a founding member of The Olympic Partner (TOP) Programme, Coca-Cola has a long tradition of
What actually constitutes artificial intelligence in influencer marketing? As providers rapidly innovate their solutions, marketers should become familiar with the intricacies (and buzzwords) of influencer marketing tech. First, let’s talk vocabulary. We see the terms “artificial intelligence,” “machine learning” and “algorithms” used throughout marketing
Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing . Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC . Financial Services marketers lead all other
Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New York-based private equity firm Centerbridge Partners. The new company, which is still yet to be named, launched on Monday. The company aims to deliver marketing automation, marketing analytics and content management
So you’ve been in the marketing game for a while and revamping your strategy is second nature. Working in the marketing space, you’ve tweaked your strategies and campaigns countless times over the years. You’ve launched new projects, put new social media practices into place, and even become an expert when it comes to tracking your social media metrics . You
As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at the global salary landscape. In our 2019 Marketing Technology and Operations Salary Survey , we extracted insights from more than 900 marketing professionals – and below we’ve painted the picture of industry compensation
With online shopping becoming more popular, there are endless ways to advertise your business online. You can easily reach your target audience through engaging ad formats and let people take action directly from the search results using ad extensions. That’s not including the social media ads, pre-roll videos, banner ads, and retargeting or remarketing ads
Instagram is the social media platform of the moment. The Facebook-owned visual platform now boasts over a billion active users , and it’s continued to diversify its offerings beyond its digital photo album roots, incorporating more video ( IGTV ), more creative content options ( Stories ) and expanded messaging tools for direct communication. For
When Imani Ellis invited a few close friends to her Harlem apartment for tacos one evening in 2017, she set out to create a brave space where they could network and harness each other’s talents. Her passion project, The Creative Collective NYC , has since evolved into one of New York City’s fastest-growing communities for creatives of color. Through a series
The concept of account-based marketing (ABM) seems obvious: prioritize and customize your marketing for the most promising potential customers. After all, what business to business (B2B) sales organization doesn’t have a list of whale accounts it would love to land? The challenge is getting decision makers to answer the phone. Where ABM proves its value is
It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, while counting clicks, impressions and views can help marketers gauge effectiveness, injecting creativity into digital can take an advert from noise on a web page to thumb-stopping content in
NEW YORK,
June 14, 2019
/PRNewswire/ -- Julius, a leading influencer marketing platform, recently published its
State of Influencers Report 2019
in coordination with
New York
public relations and digital marketing agency,
Lippe Taylor. For the report, Julius conducted an in-depth
