Dubai signs up Hollywood stars for new tourism film
Gwyneth Paltrow, Kate Hudson and Zoe Saldana on set in Dubai. Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)...
MARKETING
“The Olympic Games is the one thing that talks to everyone”: Coca-Cola’s Ricardo Fort on the enduring appeal of an Olympic Partnership
Olympic News Coca-Cola has supported every Olympic Games since 1928, refreshing Olympic athletes, officials and spectators with its beverages and...
How To Evaluate Influencer Marketing Platforms That Use AI Technology
What actually constitutes artificial intelligence in influencer marketing? As providers rapidly innovate their solutions, marketers should become familiar with the...
10 Charts That Will Change Your Perspective Of AI In Marketing
Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s...
IBM’s Watson Marketing spinoff launches with agile strategy
Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new...
4 Inbound Marketing Examples (That Are Actually Successful)
So you’ve been in the marketing game for a while and revamping your strategy is second nature. Working in the...
Marketing salary survey 2019: A global snapshot
As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro...
Types of Online Advertising You Should Know in 2019
With online shopping becoming more popular, there are endless ways to advertise your business online. You can easily reach your...
The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers
Instagram is the social media platform of the moment. The Facebook-owned visual platform now boasts over a billion active users...
18 Industry Events To Know If You’re A Marketing Or Creative Professional
When Imani Ellis invited a few close friends to her Harlem apartment for tacos one evening in 2017, she set...
How To Reach B2B Decision Makers With Account-Based Marketing
The concept of account-based marketing (ABM) seems obvious: prioritize and customize your marketing for the most promising potential customers. After...
How brands are injecting creativity into digital
It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and...
Influencer Marketing Is Maturing: Here’s What You Need to Know
NEW YORK, June 14, 2019 /PRNewswire/ -- Julius, a leading influencer marketing platform, recently published its State of Influencers Report 2019 in coordination with New...
