MARKETING

What actually constitutes artificial intelligence in influencer marketing? As providers rapidly innovate their solutions, marketers should become familiar with the...

Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s...

Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new...

So you’ve been in the marketing game for a while and revamping your strategy is second nature. Working in the...

As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro...

With online shopping becoming more popular, there are endless ways to advertise your business online. You can easily reach your...

Instagram is the social media platform of the moment. The Facebook-owned visual platform now boasts over a billion active users...

When Imani Ellis invited a few close friends to her Harlem apartment for tacos one evening in 2017, she set...

The concept of account-based marketing (ABM) seems obvious: prioritize and customize your marketing for the most promising potential customers. After...

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and...