Experience marketing in building the image of Expo participants

Experience marketing in building the image of Expo participants

A distinguishing characteristic of the experience economy is that customers very often seek strong feelings and emotions. They expect their imagination to be ignited continuously, amazing feelings to be aroused and entertainment to be enjoyed. To paraphrase Descartes, the major reason behind contemporary behaviour of purchasers can be expressed as “I experience, therefore I am”. An ability of delivering planned and unique experiences must thus be currently perceived as a basic source of competitive advantage. With the current global health situation giving pause for thought over the meaning and future of face-to-face interactions and exhibitions, it is all the […]

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