How brands are injecting creativity into digital
MARKETING

How brands are injecting creativity into digital

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It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, while counting clicks, impressions and views can help marketers gauge effectiveness, injecting creativity into digital can take an advert from noise on a web page to thumb-stopping content in three seconds flat. Pizza Hut sales and marketing director Beverley D’Cruz argues that just because digital is highly measurable doesn’t mean it should be boring or mundane. It is crucial for the pizza delivery giant to stand out in digital given 80% of its business […]

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