Tag: marketing

“The Olympic Games is the one thing that talks to everyone”: Coca-Cola’s Ricardo Fort on the enduring appeal of an Olympic Partnership

“The Olympic Games is the one thing that talks to everyone”: Coca-Cola’s Ricardo Fort on the enduring appeal of an Olympic Partnership

Olympic News Coca-Cola has supported every Olympic Games since 1928, refreshing Olympic athletes, officials and spectators with its beverages and building public excitement ahead of each edition of the Games through its global marketing campaigns. As well as being a founding member of The Olympic Partner (TOP) Programme, Coca-Cola has a long tradition of

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Marketing salary survey 2019: A global snapshot

Marketing salary survey 2019: A global snapshot

As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at the global salary landscape. In our 2019 Marketing Technology and Operations Salary Survey , we extracted insights from more than 900 marketing professionals – and below we’ve painted the picture of industry compensation

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Types of Online Advertising You Should Know in 2019

Types of Online Advertising You Should Know in 2019

With online shopping becoming more popular, there are endless ways to advertise your business online. You can easily reach your target audience through engaging ad formats and let people take action directly from the search results using ad extensions. That’s not including the social media ads, pre-roll videos, banner ads, and retargeting or remarketing ads

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How brands are injecting creativity into digital

How brands are injecting creativity into digital

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, while counting clicks, impressions and views can help marketers gauge effectiveness, injecting creativity into digital can take an advert from noise on a web page to thumb-stopping content in

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Hungarian Olympic Committee President Kulcsár aiming to grow country's brand after Budapest hosts Olympics marketing seminar

Hungarian Olympic Committee President Kulcsár aiming to grow country’s brand after Budapest hosts Olympics marketing seminar

The changing nature of marketing within the International Olympic Committee (IOC) and its worldwide partners was addressed at a three-day marketing seminar hosted by the Hungarian Olympic Committee (MOB) in Budapest. IOC marketing training manager Natascha Trittis presented an insight into the role of the marketing team and praised the arduousness of

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