“The Olympic Games is the one thing that talks to everyone”: Coca-Cola’s Ricardo Fort on the enduring appeal of an Olympic Partnership
MARKETINGOLYMPIC

“The Olympic Games is the one thing that talks to everyone”: Coca-Cola’s Ricardo Fort on the enduring appeal of an Olympic Partnership

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Olympic News Coca-Cola has supported every Olympic Games since 1928, refreshing Olympic athletes, officials and spectators with its beverages and building public excitement ahead of each edition of the Games through its global marketing campaigns. As well as being a founding member of The Olympic Partner (TOP) Programme, Coca-Cola has a long tradition of entertaining fans on-site during each Games with its interactive activations and showcases, and, since the Olympic Games Barcelona 1992 , has been a proud partner of the Olympic Torch Relay on 12 occasions, helping to build excitement among fans throughout each host country. Earlier this […]

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Cari
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