The State of Instagram Marketing 2019 - Part 1: Current Use of Instagram by Marketers
MARKETING

The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers

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Instagram is the social media platform of the moment. The Facebook-owned visual platform now boasts over a billion active users , and it’s continued to diversify its offerings beyond its digital photo album roots, incorporating more video ( IGTV ), more creative content options ( Stories ) and expanded messaging tools for direct communication. For individuals, all of these additions are significant, but for brands, the rise of Instagram could be even more relevant. Along with that expanded audience reach, Instagram has also been looking to maximize its revenue opportunities by introducing more tools for business use, and further […]

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