Why design events should take cues from nightlife and retail
EVENT/EXHIBITION

Why design events should take cues from nightlife and retail

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Antwerp – Judging by the invitations seeping into our editorial inbox on a daily basis, there is no lack of design talks and conferences. But where most events claim to be a breeding ground for new connections and cross-pollination, the reality doesn’t always live up to the promise. But just how do you create an atmosphere that benefits creative audiences beyond solely inspiring them? Rizon Parein, initiator of Antwerp’s design and creativity festival Us By Night (UBN), believes adopting concepts from the hospitality and retail industry might do the trick. Following the fourth edition, he shares four ways to […]

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